Built for Trust

Project

On Aurora Solar's Sales Mode campaign, I served as an Art Director contributing to the creative direction and production of pre-roll videos, Google Display ads, paid social, and print. Targeted at C-suite executives, installers, and sales reps in the solar industry, the campaign promoted their Sales Mode product while also advocating that trust and accuracy was the best path towards increasing sales. My role involved collaborating on video and static ad production, scripts, and managing creative assets to align with existing brand elements to stay within budget constraints.