Short-form Recipes

Client

Torani

Role

Art Director
Video Editor
Food Stylist

Project

Torani aimed to boost engagement and brand awareness on social media by creating evergreen recipe content that showcased the versatility of their products in a wide variety of drinks. Our goal was to inspire viewers with creative recipe ideas while establishing Torani’s products as essential ingredients for unique and flavorful beverages.

Creative Approach

The project began with collaborative brainstorming sessions to generate fresh, engaging concepts. From there, I took charge of finalizing recipes, styling the food and drinks, and overseeing the entire production process—from camera and lighting setup to capturing step-by-step recipes on camera. In post-production, I handled video editing and recorded voiceovers, ensuring each piece was polished and ready for social sharing.

Production Workflow and Impact

To streamline production, I developed a workflow that allowed me to handle all camera operation, while being in front of the lens, and efficiently move into post-production. This approach enabled me to produce over 90 recipe videos where I led recipe development, filming, styling, editing, and voiceovers. In total, I edited and delivered over 180 social videos which included content from other creators.

Results

90+ Recipe Videos Produced

The number of recipe short-form videos that I recipe developed, shot, styled, edited, and recorded voice over for.
180+ Videos Delivered

The total number of social videos including footage from other content creators.
+2x yoy engagement

Doubling year-over-year engagement compared to 2022.
+1.7M Impressions*

Generating high visibility from February to September 2023. *Data from Instagram only.